Careers in Wine – The next generation

What is different about the Wine Industry and what attracts people to it?

In Mid 2014, I was fortunate to be selected to produce a series of videos profiling people working in different pathways in the wine industry. The project was established by the South Australian Wine Industry Association in conjunction with the SA Governments Skills for All Program. The project was to create a series of videos that highlight the journeys that people take on their way through this dynamic and innovative industry.

The Wine Industry is highly diverse. From Agriculture to Marketing, from coopers over hot irons to the distribution of wine across the world. There is no other industry that is the same and the SAWIA has been supporting members for 175 years. Our 3 people were Julia, a cellar door and marketing person at Scott LaProva at Hahndorf, Travis, an operations manager at Berri, and Georgina, a marketing and distribution guru at Angaston. During the interviews for each video, it was clear that the industry puts people under its spell and draws them in for a life long adventure. All 3 had a wide range of experiences along the way, even leaving the industry and returning later in one case.

Georgina Staker

In every case, the people had found their place and were building to new phases of work and experience. How they had grown as individuals was also clear to see. This is an industry that works together while in fierce competition. A feudal society with small and large working within clear site of each other across the McLaren Vale, Clare, Riverland, Coonawarra the Barossa and beyond.

What is clear when you visit each winery or business, is the passion that is there and the feeling that people would fight to the end for their vines, their brand and their place in the market. After years working in manufacturing and other areas, it is a great honour to work with these people and the association and to witness a vintage up close and the yearly cycle of the vine.

Over the last 2 months, I have worked with Sarah Hills, Business Services Manager to create a small website and other tools to promote these careers videos and other support tools for individuals and the greater industry. The website will be launched soon and will grow like a good vine itself to become a place where information and stories can be shared.

I am grateful to SAWIA for the privilege of meeting and working with such dedicated and passionate people.