New safety video for butchers

The Australian Meat Industry Council (AMIC) is the Peak Council that represents retailers, processors and smallgoods manufacturers and is the only industry association representing the post-farm-gate Australian meat industry. AMIC represents its members on many committees – ranging from technical, food standards, food safety, communications and export – to ensure the best trading environment for members and the industry.

In South Australia, AMIC has partnered with EML to produce a new video initiative designed to improve safety culture amongst its members and the wider meat and butchering workforce. The video is divided into sections that deal with communication, hazard identification, using chemicals, manual tasks and many other key topics that can affect peoples careers and safety. There is also a focus on mental health which is a real issue given the high stress levels that can come from a fast paced occupation.

A butcher shop is a challenging environment and we have worked closely with AMIC SA Executive Director Paul Sandercock, the AMIC committee and several butchers to illustrate the key safety messages. A great aspect of this video was the onscreen comments and thoughts of those working in the industry about how they stay safe and there are some excellent contributions across all roles and levels of experience.

I would like to personally thank the butchers involved and their staff for sharing some great insights. A big shout out to Barossa Fine Foods, Leabrook Quality Meats, Goodwood Quality Meats and  Bruce’s Meats.

Meat safety in the butcher shop video

The video was shot on our GH4 Panasonic camera with Sigma art lenses and also utilised the fantastic GoPro 5Hero Black and the karma handle.
Audio mixing and finishing by Neville Clark at Disk Edits. Video was created and produced by jbcdv and AMIC SA with support from EML

If your or your organisation needs a great safety or training video, we are here to help make it easy for you!

You can watch the video we made for AMIC below.